Workplace Wellness: Best Practices Initiative
A National Initiative & Research Study
Best practices play a critical role in optimizing workplace wellness programs. They help achieve better employee wellbeing outcomes and business returns, which are key to earning more executive leadership support and funding.
Yet, many wellness initiatives are not following best practices. This means many wellness investments never reach their full potential, maximize employee wellbeing outcomes, or earn robust C Suite support.
This is a mistake.
When employers do not follow best practices in workplace wellbeing, they risk losing employees who quit for more supportive jobs, spiraling healthcare costs due to unhealthy workforces, and not achieving other strategic business returns from evidence-based wellbeing initiatives.
Advocating for C Suite Leadership
Returns On Wellbeing Institute is launching a Workplace Wellness: Best Practices Initiative to help wellness programs foster better employee wellbeing outcomes and strategic business returns.
Our Goals
Foster better outcomes and returns from wellness programs
Arm wellness professionals with data to earn C Suite support
Uncover and share best practice case studies
Promote our Best Practices research to C Suite decision makers
Examine the importance of C Suite leadership for wellbeing initiatives
Prove that wellbeing best practices deliver better business returns
Workplace Wellness: Best Practices Initiative
The initiative will build on our report, Workplace Wellbeing: Best Practices Study 2022, that uncovered six best practices from award-winning wellness programs.
National Initiative and PR Campaign
This initiative will target decision-makers at companies looking to optimize their existing investments in wellness programming, including:
HR/Wellness professionals, CEOs and C Suites, Boards of Directors
We will promote this initiative via speaking events, media interviews, podcasts, webinars, and other opportunities that will arm wellness professionals with evidence, success stories, and strategies to convince C Suites to prioritize workplace wellbeing.
SHRM Webinar: Returns From Wellness: Strategies for HR Departments
This webcast from Jan. 31, 2024 draws from research and case studies by Returns On Wellbeing Institute on how bottom-line outcomes from wellbeing initiatives can be planned, executed and linked to measurable business returns, like lowering turnover, to generate Quick Wins that earn more leadership support. Available on demand at SHRM.com.
Sponsor This Initiative
We seek sponsors to expand this initiative. By supporting this initiative, you’ll help create an evidence-based framework for what works (and what doesn’t) in workplace wellbeing.
As a sponsor, you’ll help make the case to C Suite leadership and connect your brand to a national campaign to reach HR and wellness professionals and C Suites who champion and prioritize employee wellbeing.
Brand Visibility and Exposure: Sponsors will enhance their brand’s visibility with HR and wellness buyers and gain exposure for their brands, products and services by being associated with this initiative.
Marketing & Lead Generation: Sponsoring this initiative allows sponsors to target specific demographics or niche markets, ensuring their message reaches the right audience. This can lead to increased credibility with early-adopter companies and sales opportunities in target markets.
Opportunity for Product/Service Promotion: Sponsors can showcase their products or services during the initiative, providing a platform to demonstrate their offerings to a captive audience.
Media Coverage and PR Opportunities: In the same way that ROWI’s previous research study gained wide industry exposure, this high-profile business initiative will generate media attention. Sponsors can benefit from media coverage opportunities, increasing their exposure further.
Access to New Markets and Opportunities: Supporting this initiative will provide sponsors access new markets and business opportunities.
Corporate Social Responsibility (CSR): Sponsoring this initiative will demonstrate your commitment to making a positive impact on business and society by urging C Suites to prioritize employee wellbeing.